with our all new-first ever Me Time Mist Fragrances
Make a statement wherever you go
The perfect accessory for any bold and confident fashionista.
Pardon My Fro™ HOME DECOR
Create A Space You Love
Pardon My Fro™ APPAREL
Dress up or down in style
Pardon My Fro™ HAIR CARE
Hydrate, nourish, and define natural curls
Feel In Your Power
At the start and end of every day
WORD ON THE BLOCK
Black women are expected to be a core customer group, but Bly anticipates the reach of Pardon My Fro broadening beyond them. “I’m thinking about women who may not have curly textured hair, but their kids do, whether they adopt or their kids just have the genetics of having curly hair” she says.”
Let me be clear: The packaging is what got my attention (I was sold on the yellow lips and big earrings!) but the hydration and texture is what kept me coming back”
It takes a village. This is not me alone," Bly told Insider, referring to her hair products. "I was sending my samples to my salon friends and they were like, "this ain't it yet." And then that last batch I sent out, everybody was like, 'This is the one.”
Black hair is our culture. Pardon My Fro is about women lifting each other up. Our vision is to offer women like her products in which they can literally see themselves,” Bly explained.”
I get my inspiration from everyday life, fashion, TV, patterns and bold colors. I love sharing my art and love when people “get” my art and share on social media.”
Pardon My Fro™ is an exclusive lifestyle brand of clothing, accessories, and chic home decor crafted specifically for women proud of their hair and their heritage.
Meet Dana Bly
A die-hard Prince fan since she was a teenager, Dana’s approach to design embodies everything he stood for: living life on your own terms and doing it with remarkable style. Her vision for the brand is to offer other women that are proud of their hair and their heritage, products they can literally see themselves in.
Dana started Pardon My Fro to celebrate women. The women in her designs—which she calls her dolls—represent living life on your own terms and doing it with remarkable style.
Pardon My Fro Cares
At Pardon My Fro, we're not just committed to creating products that represent us; we're passionate about giving back to the community that supports us. That's why we created Pardon My Fro Cares dedicated to empowering Black women and girls to ensure that we're making a positive impact where it really counts.
The Squad has asked and we have delivered! Get ready to treat your curls and coils to the ultimate self-care. From the clean fresh scent of the hairmilk to the thirst-quenching hydrating moisturizer, we’ll have that hair swimming in goody goodness.
PARDON MY FRO CARES
Learn more about how Pardon My Fro positively impacts where it really counts.
Spacious and rugged, our large travel bag makes it ideal for a 3-6 day trip. So pack your clothes, toiletries and of course your boots. They’ll all fit comfortably in a bag tha...