Fresh. Funky. Fierce. That’s what a fro is, in our eyes. When you see a woman rocking her afro in all its glory, you instantly know that she’s all about expressing her individuality and standing out from the crowd. Pardon My Fro is an exclusive lifestyle brand of clothing, accessories, and chic home decor crafted specifically for that kind of woman. 

When our founder Dana Bly started her natural hair journey, she hit the marketplace in search of imagery of natural Black women that was bold, fun, and vibrant. A seasoned graphic designer with years of experience creating custom stationery, invitations and illustrations for her clients, when she couldn’t find what she was looking for, she decided to create it herself and launched Pardon My Fro (PMF) in 2010.