Dana started Pardon My Fro to celebrate women. The women in her designs—which she calls her dolls—represent living life on your own terms and doing it with remarkable style.
Pardon My Fro is so relevant now because it’s for women of all colors, all shapes and sizes, natural hair, non-natural hair. If you don’t see yourself in the designs, you see someone you know.
Pardon My Fro is about women lifting each other up. And she’s thrilled to be able to share her designs and her story with the world—to inspire girls and other entrepreneurs like herself.
Her vision is to offer women like her products in which they can literally see themselves.
Pardon My Fro is an exclusive lifestyle brand of clothing, accessories, and chic home decor crafted specifically for women proud of their hair and their heritage.
When founder Dana Bly started her natural hair journey, she hit the marketplace in search of imagery of natural black women that was bold, fun, and vibrant.
When she couldn’t find what she was looking for, she decided to create it herself—and in 2010, with an instant cult-like following, Pardon My Fro was born.