Experience Pop Sugar's 2023 Best Edge Boss in our new Pardon My Fro Hair Care

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PMF Hair

PMF Hair

Dana Bly started her career in the corporate world, but her passion was creating unapologetic illustrations that embodied her natural hair journey. She found no products that reflected her personal experience, so she began expressing herself through her artwork and innovative products that celebrate women and champion beauty that does not conform to standards.

Pardon My Fro™ has always represented the culture with its fresh, funky, fierce vibe. We promise to continue that with our amazing hairline.

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From The Founder

From The Founder

My hair has always been kinky. Even as far back as 5 years old, I could remember having puffy kinky hair. I used to dread getting school photos. I didn't start embracing my fro until my late 20's and I never want to go back. Pardon my fierce, funky, fresh expression with my hair using Pardon My Fro haircare.

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Reviews From The Squad

"I always aim to wear my crown confidently. With Pardon My Fro hair products, I can do just that"

"I can achieve so many styles, from using the Curl Enhancer Cream after a wash and go for my daughter with 3B hair type to laying edges with the Edge Boss on my daughter with 4C type hair!

- Kayvonna | theposhmama

"This edge control is seriously NO JOKE. I have actually almost used the whole bottle guys - in lease than a month"

- Courtney | courtwillis