5.0 rating (85 votes)
1,256+ Have Already Joined The Squad!

Carried By Women Proud Of Their Heritage.

Dyasha A. Verified Purchase
5.0 rating (85 votes)
“Super light weight and easy to use! Beautiful aesthetic and the colors to show the temperature are awesome! Dries quick! Love it!”
Dyasha A. Verified Purchase
5.0 rating (85 votes)
“Super light weight and easy to use! Beautiful aesthetic and the colors to show the temperature are awesome! Dries quick! Love it!”
Dyasha A. Verified Purchase
5.0 rating (85 votes)
“Super light weight and easy to use! Beautiful aesthetic and the colors to show the temperature are awesome! Dries quick! Love it!”
Dyasha A. Verified Purchase
5.0 rating (85 votes)
“Super light weight and easy to use! Beautiful aesthetic and the colors to show the temperature are awesome! Dries quick! Love it!”
Dyasha A. Verified Purchase
5.0 rating (85 votes)
“Super light weight and easy to use! Beautiful aesthetic and the colors to show the temperature are awesome! Dries quick! Love it!”

Frequently Asked Questions

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Get The Perfect Look For You

A Funky Tote That’s...

A Tote That’s As

As Bold As You

Bold As You

Designed to be stylish, functional, and spacious for every day use. Perfect for work, a day trip, or a special occasion. And it comes in three bold colors to match any outfit.

A Tote That’s As

As Strong As You

Strong As You

This bag is built to withstand anything you or life throws at it! It’s crafted from velvet lining and vegan pebbled leather, with 1 deep zipper pocket for storing all your daily essentials, and 2 extra storage pockets perfect for snugly holding items you need quick access too.

A Tote That’s As

As Proud As You

Proud As You

Afro-girls all around the country say they feel proud to carry a tote that represents them, which also seems to be a compliment-magnet wherever they go!

Our Story

A die-hard Prince fan since she was a teenager, Dana’s approach to design embodies everything he stood for: living life on your own terms and doing it with remarkable style. Her vision for the brand is to offer other women that are proud of their hair and their heritage, products they can literally see themselves in.