Black women are expected to be a core customer group, but Bly anticipates the reach of Pardon My Fro broadening beyond them. “I’m thinking about women who may not have curly textured hair, but their kids do, whether they adopt or their kids just have the genetics of having curly hair” she says.

Let me be clear: The packaging is what got my attention (I was sold on the yellow lips and big earrings!) but the hydration and texture is what kept me coming back

It takes a village. This is not me alone," Bly told Insider, referring to her hair products. "I was sending my samples to my salon friends and they were like, "this ain't it yet." And then that last batch I sent out, everybody was like, 'This is the one.

Black hair is our culture. Pardon My Fro is about women lifting each other up.  Our vision is to offer women like her products in which they can literally see themselves,” Bly explained.

I get my inspiration from everyday life, fashion, TV, patterns and bold colors. I love sharing my art and love when people “get” my art and share on social media.